Cookie Policy

Last Updated: May 30, 2026

Website: trueecaler.com

Important Notice: This Cookie Policy explains how trueecaler.com ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website. By continuing to use our website, you consent to the use of cookies as described in this policy.

1. Introduction

Welcome to trueecaler.com. This Cookie Policy is designed to provide you with clear and transparent information about the cookies and similar tracking technologies we use on our website, why we use them, and how you can manage your preferences.

We are committed to protecting your privacy and ensuring that your personal data is handled in accordance with applicable data protection laws, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (DPDP Act) of India. We also align our practices with the internationally recognized standards of the General Data Protection Regulation (GDPR) as a global benchmark for best practices.

This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website and services.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet, or any other internet-enabled device) when you visit a website. They are widely used by website owners and operators to make websites work more efficiently, to provide a better and more personalized user experience, and to gather analytical information about how visitors interact with websites.

Cookies are stored on your device by your web browser and sent back to the originating website each time you revisit it, or to any other website that recognizes that cookie. Cookies cannot access, read, or modify any other data on your computer. They do not contain viruses or any malicious code.

2.1 How Cookies Work

When you visit trueecaler.com for the first time, our server sends a cookie to your browser, which stores it on your device. The next time you visit, your browser sends that cookie back to our server, allowing us to recognize you and remember your preferences or actions from your previous visit.

Cookies can be:

Session Cookies: These are temporary cookies that exist only while your browser is open. They are deleted automatically when you close your browser. They help websites recognize you as you navigate from page to page within the same website.
Persistent Cookies: These cookies remain on your device for a set period of time or until you manually delete them. They help websites remember your preferences and settings for future visits.
First-Party Cookies: These are cookies set directly by trueecaler.com and are generally used for website functionality and analytics.
Third-Party Cookies: These cookies are set by external services or platforms (such as Google Analytics, Google Ads, or social media platforms) that appear on our website. These third parties may use these cookies to track your online activity across multiple websites.

3. Similar Tracking Technologies

In addition to cookies, we may also use other similar tracking technologies on our website, including:

Web Beacons (Pixel Tags): These are tiny, invisible graphic files (usually 1x1 pixel) embedded in web pages or emails. They are used to track user behavior, website traffic, and email open rates.
Local Storage: HTML5 local storage is a mechanism that allows websites to store data locally within the user's browser, similar to cookies but with greater storage capacity.
Session Storage: Similar to local storage, but the data is cleared when the browser session ends.
Fingerprinting: This technique collects information about your device and browser settings to create a unique identifier for your device.

4. Types of Cookies We Use

We categorize the cookies we use into four main types, based on their purpose and function:

4.1 Essential / Strictly Necessary Cookies

These cookies are absolutely necessary for trueecaler.com to function properly. They enable core website functionality such as security, network management, and accessibility. Without these cookies, our website cannot operate correctly, and you would not be able to use its basic features.

These cookies do not collect any information about you that could be used for marketing purposes, and they do not remember where you have been on the internet. Because they are strictly necessary, they are activated automatically and cannot be disabled through our cookie management tools.

4.2 Analytics and Performance Cookies

These cookies allow us to count the number of visits to our website and understand how visitors interact with it. They help us understand which pages are most and least popular, how visitors move around the site, and if they encounter any error messages. All information collected by these cookies is aggregated and therefore anonymous.

We primarily use Google Analytics for this purpose. Google Analytics uses cookies to collect information about how you use our website. This information is used to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come from, and the pages they visited.

4.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have incorporated into our pages. If you do not allow these cookies, some or all of these services may not function properly.

Functional cookies remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog.

4.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organizations, such as advertisers.

We use Google Ads cookies to track conversions and measure the effectiveness of our advertising campaigns on Google's advertising networks.

5. Specific Cookies Used on Our Website

The following table provides detailed information about the specific cookies currently used on trueecaler.com:

Cookie Name	Provider	Purpose	Type	Duration
`_ga`	Google Analytics	Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users.	Analytics	2 Years
`_gid`	Google Analytics	Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users.	Analytics	24 Hours
`_gat`	Google Analytics	Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named `_dc_gtm_<property-id>`.	Analytics	1 Minute
`_gcl_au`	Google Ads (AdSense)	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversions and measures the effectiveness of ad campaigns.	Advertising	3 Months
`_ga_<container-id>`	Google Analytics 4	Used to persist session state. Stores and counts page views for Google Analytics 4 (GA4).	Analytics	2 Years
`cookieconsent_status`	trueecaler.com	Stores the user's cookie consent preferences to prevent the cookie banner from reappearing on subsequent visits.	Essential	1 Year
`PHPSESSID`	trueecaler.com	Preserves user session state across page requests. A general-purpose identifier used to maintain user session variables.	Essential	Session
`__utma`	Google Analytics (Universal)	Collects data on the number of times a user has visited the website, as well as dates for the first and most recent visit.	Analytics	2 Years
`__utmz`	Google Analytics (Universal)	Collects data on where the user came from, what search engine was used, what link was clicked, and what search term was used.	Analytics	6 Months
`_fbp`	Facebook / Meta	Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers.	Advertising	3 Months
`fr`	Facebook / Meta	Used by Facebook to deliver, measure, and improve the relevance of ads. Collects a unique browser and user ID for targeted advertising.	Advertising	3 Months
`test_cookie`	Google DoubleClick	Used to check if the user's browser supports cookies.	Advertising	15 Minutes
`IDE`	Google DoubleClick	Used by Google DoubleClick to register and report the user's actions after viewing or clicking one of the advertiser's advertisements with the purpose of measuring the efficacy of an ad.	Advertising	1 Year
`user_preferences`	trueecaler.com	Stores user preferences such as language settings, display preferences, and accessibility options to provide a personalized experience.	Functional	1 Year
`csrf_token`	trueecaler.com	Cross-Site Request Forgery (CSRF) protection token. Ensures that form submissions and requests originate from legitimate users and not malicious third parties.	Essential	Session

Note: The list of cookies above may be updated from time to time as we add new features to our website or change the third-party services we use. We recommend reviewing this Cookie Policy periodically to stay informed about our cookie usage.

6. Legal Basis for Using Cookies

Under the Digital Personal Data Protection Act, 2023 (DPDP Act) of India and internationally recognized privacy standards including GDPR, we rely on the following legal bases for processing data through cookies:

Consent: For non-essential cookies (analytics, functional, and advertising cookies), we rely on your explicit consent, which you provide when you accept our cookie banner upon first visiting our website.
Legitimate Interests: For certain analytics activities where we have a legitimate interest in understanding how our website is used to improve it, provided this does not override your fundamental rights and freedoms.
Legal Obligation: Where we are required to process certain data to comply with applicable Indian laws and regulations.
Contract Performance: For essential cookies that are necessary to provide you with the services you have requested.

7. How to Manage and Control Cookies

You have several options to manage, control, and opt out of cookies. Please note that restricting certain cookies may impact your experience on our website and limit the functionality available to you.

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all cookies, accept only certain types of cookies, or to notify you when a cookie is being set. The following links provide instructions for managing cookies in the most commonly used browsers:

Google Chrome: Go to Settings > Privacy and Security > Cookies and other site data. You can choose to block all cookies, block third-party cookies, or allow all cookies.
Mozilla Firefox: Go to Options > Privacy & Security > Cookies and Site Data. You can manage cookie permissions and clear existing cookies.
Safari (macOS and iOS): Go to Preferences > Privacy > Manage Website Data. You can block all cookies or manage them on a site-by-site basis.
Microsoft Edge: Go to Settings > Cookies and site permissions > Cookies and site data. You can block third-party cookies or manage specific cookie permissions.
Opera: Go to Settings > Advanced > Privacy & security > Site Settings > Cookies and site data.
Internet Explorer: Go to Tools > Internet Options > Privacy > Advanced. You can choose to accept, block, or prompt for first-party and third-party cookies.

For more detailed information about how to manage cookies in your specific browser, please visit the browser's official help pages or www.allaboutcookies.org.

7.2 Opt-Out Tools for Specific Services

You can opt out of specific third-party tracking and advertising cookies using the following opt-out tools provided by these service providers:

Service Provider	Opt-Out Tool / Link	Description
Google Analytics	Google Analytics Opt-out Browser Add-on	Install this browser add-on to prevent your data from being used by Google Analytics across all websites you visit.
Google Ads / DoubleClick	Google Ad Settings	Manage and opt out of personalized Google advertising across Google's network.
Facebook / Meta	Facebook Ad Preferences	Manage your Facebook advertising preferences and opt out of interest-based ads from Facebook.
Network Advertising Initiative (NAI)	NAI Opt-Out Tool	Opt out of targeted advertising from NAI member companies.
Digital Advertising Alliance (DAA)	DAA Opt-Out Tool	Opt out of interest-based advertising from DAA member companies.
Your Online Choices (EU/International)	Your Online Choices	A service provided by the European Interactive Digital Advertising Alliance (EDAA) to help manage online behavioral advertising.

7.3 Mobile Device Settings

If you access our website through a mobile device, you can manage advertising cookies through your device's operating system settings:

Android: Go to Settings > Google > Ads > Opt out of Ads Personalization.
iOS (iPhone/iPad): Go to Settings > Privacy > Apple Advertising > Turn off Personalized Ads.

8. Impact of Disabling Cookies

While you have the right to disable or reject cookies, please be aware that doing so may have a significant impact on your experience when using our website. The following table outlines the potential consequences of disabling different types of cookies:

Cookie Type	Impact of Disabling
Essential Cookies	The website may not function properly or at all. You may be unable to access secure areas of the website, forms may not submit correctly, and security features may not work. We strongly advise against disabling essential cookies.
Analytics Cookies	We will be unable to collect data on how visitors use our website, which means we may not be able to identify and fix issues, or optimize the website for a better user experience. There will be no direct impact on your ability to use the website.
Functional Cookies	You may lose personalized features. Your preferences (such as language settings and display options) will not be saved between visits, meaning you will need to re-enter them each time you visit our website.
Advertising Cookies	You will still see advertisements, but they will no longer be tailored to your interests. You may see more generic or repetitive ads that are less relevant to your needs and preferences.

Please Note: Disabling third-party cookies may not completely prevent all data collection by third parties, as they may use other tracking technologies. We recommend reviewing the privacy policies of third-party service providers for more information about their data collection practices.

9. Third-Party Cookies and Services

Our website may contain links to third-party websites and we may embed content from third-party services (such as social media widgets, video players, and maps). These third parties may place their own cookies on your device when you interact with their content on our website. We do not have control over these third-party cookies, and they are governed by the respective privacy and cookie policies of those third parties.

Third-party services we currently use that may set cookies include:

Google LLC: Google Analytics, Google Ads, Google Tag Manager, YouTube embeds, Google Maps. For more information, please review Google's Privacy Policy.
Meta Platforms (Facebook): Facebook Pixel, Social plugins, and advertising services. For more information, please review Facebook's Data Policy.
LinkedIn Corporation: LinkedIn Insight Tag and advertising services. For more information, please review LinkedIn's Privacy Policy.

We encourage you to review the privacy and cookie policies of these third-party services to understand how they collect and use your data.

10. Children's Privacy and Cookies

Our website is not directed at children under the age of 18 years. We do not knowingly collect personal information from children through cookies or any other means. In accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) of India, we do not process the personal data of children without verifiable parental consent.

If you are a parent or guardian and you believe that your child has provided us with personal data or that cookies have been set on their device through our website, please contact us immediately at [email protected] so that we can take appropriate action.

11. Data Transfers and International Considerations

Some of the third-party services we use (such as Google Analytics and Facebook) may transfer and process your data in countries outside India, including the United States and European Union member states. When your data is transferred outside India, we ensure that appropriate safeguards are in place in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable Indian data protection laws.

We rely on the contractual commitments and privacy frameworks of our third-party service providers to ensure that your data receives an adequate level of protection when processed internationally.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, the technologies we use, or applicable legal requirements under Indian law and international standards. When we make changes to this Cookie Policy, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies. Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the updated policy.

For significant changes, we may also notify you through a prominent notice on our website or by sending you an email notification if we have your contact information.

13. Your Rights Under Indian Data Protection Law

Under the Digital Personal Data Protection Act, 2023 (DPDP Act) of India, you have certain rights regarding your personal data, including data collected through cookies:

Right to Access: You have the right to request information about the personal data we hold about you.
Right to Correction: You have the right to request correction of inaccurate or incomplete personal data.
Right to Erasure: You have the right to request the deletion of your personal data, subject to certain conditions and legal obligations.
Right to Grievance Redressal: You have the right to file a complaint with our Data Protection Officer (DPO) if you believe your data rights have been violated.
Right to Withdraw Consent: You have the right to withdraw your consent for the processing of your personal data at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
Right to Nominate: You have the right to nominate another individual to exercise your data rights in the event of your death or incapacity.

To exercise any of these rights, please contact us using the contact details provided below.

14. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

Data Controller / Privacy Contact

Website: trueecaler.com
Email: [email protected]
Location: India

For Privacy and Data Protection Inquiries:
Please send all cookie-related and data protection queries to [email protected] with the subject line "Cookie Policy Inquiry" or "Data Protection Request."

We aim to respond to all legitimate requests within 30 days in accordance with the requirements of the Digital Personal Data Protection Act, 2023 (DPDP Act) of India.

Regulatory Authority: If you are not satisfied with our response to your complaint or concern, you have the right to lodge a complaint with the Data Protection Board of India, which is the supervisory authority established under the Digital Personal Data Protection Act, 2023.

Governing Law: This Cookie Policy is governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000, the IT (Amendment) Act, 2008, the IT Rules, 2011, and the Digital Personal Data Protection Act, 2023.